Disney Memories Inspire New runDisney Shoe
It has been a busy couple of weeks for runDisney. Last week more than 65,000 runners gathered at Walt Disney World Resort for the 2013 Walt Disney World Marathon Weekend presented by Cigna. Over 25,000 runners from across the U.S. and over 60 countries participated in the 20th Anniversary Walt Disney World Marathon. This week, more than 19,500 runners are set to take flight and earn their wings at the Tinker Bell Half Marathon Weekend at Disneyland Resort.
Adding to the excitement of both event weekends has been the debut of the new Mickey and Minnie-themed runDisney shoes. The running shoe is part of a new alliance making New Balance the official running shoe of runDisney. The response has been amazing.
Recently, I traveled to the New Balance offices in Boston to talk with the designers behind the runDisney shoe. I wanted to find out what went into creating the footwear and where designers found their inspiration. It was interesting to hear how Disney childhood memories played a role in the final product.
Currently these new running shoes can only be purchased at runDisney Expos, including this weekend’s Tinker Bell Half Marathon and next month’s Disney Princess Half Marathon.
For more information, or to register for a runDisney event, go to www.rundisney.com.
Disney Memories Inspire New runDisney Shoe by Robert Hitchcock: Originally posted on the Disney Parks Blog
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